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Fresh News

THE CITY OF CHOICE NOW HAS THE WIDEST CHOICE!

Maritzburgers now have a brand new fresh food experience to indulge in. The highly successful Durban brand, Everfresh has opened a world-class food store in Victoria Centre, off Victoria Road.
Everfresh is an idependent, family-run business with a heavy accent on family values, old corner-store service and friendliness. The Everfresh stores have also become well-known for having the widest range of local and imported foods, and if they don’t have it … they’ll find it for you!

This difference, backed up by consistently high quality standards, has proved to be a big hit with the Durban public and the chain has grown to eight stores stretching from Ballito to Hillcrest, making it  the largest regional retail food store brand in KwaZulu-Natal.

All the shops are run on the same successful principles and the group prides itself on several factors which shoppers have identified as setting ‘Everfresh’ apart from any of the bigger competitors.

  • The freshest quality food, be it fresh produce, bakery, butchery, deli or dairy
  • An extraordinary range of fresh produce from the basics to the exotic such as persimmons, kumquat and truffle oil. If Everfresh don’t stock it, they will do their very best to get it for you
  • Highly competitive pricing, built on buying direct from farmers, the market and suppliers, and supplying straight to the customer
  • A shopping experience that harps back to the great days of corner stores where ‘old fashioned’ service and friendliness were the order of the day
  • Friendly management and staff who are highly knowledgeable and passionate about food

Local brothers, Bruce and Darrell Lourens who are opening the Pietermaritzburg store bring with them 10 years of experience in food retail as well as the drive and enthusiasm to make Everfresh a great success in Pietermaritzburg. “We  watched the growth of ‘Everfresh’ in the Durban area and realised that what makes it so successful there will suit the people of Pietermartizburg down to a tee”, says Darrell.  “We live and work in Pietermaritzburg and believe we know what Maritzburgers want. We have found it in the ‘Everfresh’ format.”

So, if it is a totally new Fresh Food Shopping Experience you are looking for – a wide range of the freshest quality food at competitive prices with knowledgeable, friendly service – get down to Victoria Centre off Victoria Road for the exciting opening today! Bruce and Darrell will be there to greet you and welcome you with fantastic opening specials.

Contact Bruce / Darrell Lourens - 083 456 2427 / 082 922 7177 / 033-342 0145 for more information.

Everfresh Launches Into Wine - with a difference

 

On 7 March Everfresh, La Lucia Mall celebrated the official opening of the The Wine Room. To the sound of clinking glasses, John Platter, founder of South Africa’s best-selling wine guide shared his knowledge, expertise and above all, enjoyment of wine with Everfresh guests.

Exclusively for The Wine Room, John selected a small and out-of-the-ordinary range of food-friendly wines, some old favourites and some exciting new labels.
He divided our range into three easy-to-use categories: gold, silver and bronze and  
also developed a unique set of guidelines to help shoppers make their choices with ease and confidence.

A big highlight of the evening was the much-anticipated launch of the hugely successful, budget-priced international brand FirstCape – now selling over a million 12-bottle cases per annum in the UK – available in South Africa for the first time. Only at Everfresh.

Revive Your Appetite

Get ready to experience the Refresh Good Food Café’s exciting new menu.
We’ve just revamped our look and revised our menu, adding more mouth-watering options to our already delicious food selection.  Our chefs have been hard at work to develop the most interesting meal combinations to suit everyone’s taste – wholesome, healthy, great tasting meals.

For the early birds, we’ve just introduced our new Refresh buffet, stacked with everyone’s favourite breakfast items.

OPEN WEEKDAYS FROM 7-5pm AND FROM 8-5pm ON WEEKENDS

EVERFRESH MARKETS

Windermere
Shop L23, 24, 25
Windermere Centre
Tel: 031 303 5976

Cowey Rd
109-12B Cowey Park
91-123 Cowey Rd
Tel: 031 208 0050

Hillcrest
Shop 14B, Heritage Market
9 Old Main Road
Tel: 031 765 8640

Westville
31 Westville Road
Blue Heights Centre
Tel: 031 266 1011

Ballito
Douglas Crowe Drive
The Circle Business Park
Tel: 032 946 3762

Virginia
25 Hinton Grove
Virginia
Tel: 031 563 0636

La Lucia Mall
Shop 301
La Lucia Mall
Tel: 031 562 8065

Pietermaritzburg
Victoria Road
Victoria Centre
Tel: 033 342 0145/76

Berea
331 Berea Road
Berea
Tel: 031 201 4905

©Everfresh 2009
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